Okay, as a Korean-American beauty editor, I do admit I have a liiittle cultural bias in my preference, but there’s a reason why K-beauty is such a buzzword in the Western world. If I tried to list all the reasons why Korean skincare products are so great, I’d probably be typing until tomorrow. To cut to the chase, K-beauty products focus on gentle and innovative ingredients over harsh exfoliants, meaning you get quality formulations for sensitive skin without the hefty price tag. However, with so many products available (and some of them in Korean), K-beauty shopping tends to feel a little overwhelming. So I compiled a little guide for you to reference; that way, the next time you’re looking for the glass skin of your dreams, you’ll know exactly where to turn.
